Web Survey Bibliography
The ALMALAUREA Inter
‐university Consortium1 conducts a yearly survey aimed at monitoring the employment opportunities of Italian graduates 1, 3 and 5 years after earning their degree. The survey makes it possible to analyse labour market trends through an examination of university graduates’ career opportunities. The traditional survey carried out via CATI has been integrated during the last few years by use of CAWI survey techniques. This has been made possible by a high and steadily increasing availability of graduates’ e‐mail addresses, which are generally up‐to‐date since they are provided by graduates themselves in their online CVs. Initial uses of CAWI have concerned specific phenomena requiring a short data collection period and low costs. The use of CAWI has become increasingly crucial over time due to the high number of graduates involved in the survey – over 287,000 graduates were interviewed in 2008 – which has mandated a reduction in survey duration and costs. However, in order to achieve the usual, high response rates of ALMALAUREA surveys on employment, CAWI cannot be the only survey technique used. At the moment, in fact, the two survey techniques (CAWI and CATI) coexist in the same survey project. ‐6 weeks each, have produced response rates ranging from 31 to 49 percent. Although the surveys have different characteristics – in terms of topics, question texts, duration of data collection, day of the week and time of day when data collection starts, number of reminders sent, and so on – a preliminary analysis revealed a common trend: the utmost participation of graduates is observed during the first few days immediately after the beginning of the survey itself; afterwards, there is a gradual reduction in participation. Moreover, the contribution given by reminders is valuable and immediate: each time a reminder has been sent there was an increase in the number of questionnaires answered, but they have a limited effect over the course of time. The analysis of response rate trends reveals that the final response rate is particularly connected to the participation rate recorded during the initial days of data collection. ‐selected sample. ‐selection under check by intervening on the most relevant variables.
The frequent use of CAWI over the last few years has determined two needs: firstly, the evaluation of factors that determine the success of the survey in terms of overall participation; secondly, the specification of a model that enables ALMALAUREA to have an ex ante forecast of the final response rate. The analysis presented in this paper will focus on approximately ten CAWI surveys conducted during the last few years. They mostly regard the employment opportunities of graduates one or more years on from graduation. Sometimes ad hoc surveys have also been carried out to explore more specific topics, e.g., graduates’ opinion on interculturalism.
These surveys, which lasted about 3
The first objective of this paper is, therefore, to find a function that calculates the overall response rate achieved during an online survey on the basis of both contextual factors (i.e., the elements that are peculiar to the survey) and individual factors (i.e., the characteristics of the population). Thanks to the wide range of information2 available to ALMALAUREA a preliminary descriptive analysis highlights the fact that respondents of online surveys comprise a self
The second objective of this paper is to develop a logistic regression model in order to identify the variables that most influence graduates’ probability of participating in an online survey and calculate their net effect. In this way it will be possible to maximise the success of the survey and to keep self selection under check by intervening on the most relevant variables.
Conference homepage (abstract)
Web survey bibliography - Marketing/business (336)
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- What it takes to be a top 100 website; 2010
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- Site-intercpet survey best practices; 2010; Henning, J.
- Overview of data collection methodology; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T., Wilson, S.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- From clipboards to online research communities; 2010; Poynter, R., Cierpicki, S., Lorch, J., Zuo, B., Davis, C., Eddy, C.
- Codebook and explanatory note on the WageIndicator dataset ; 2010; Tijdens, K., van Zijl, S., Hughie-Williams, M., van Klaveren, M., Steinmetz, S.
- When the water is right.; 2010; Andruss, P.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?; 2010; Albaum, G., Roster, C. A.,Wiley, J. B., Rossiter, J., Smith, S. M.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- An Experiment With an Employment Sector Question; 2010; Finno, A. A., Kohout, J.
- Online polls burnish image - Daily tracking surveys are increasingly used by companies with dents on...; 2010; Bialik, C.
- Using the Delphi method to engage stakeholders: A comparison of two studies; 2010; Geist, M. R.
- Response format effects on measurement of employment; 2009; Thomas, R. K., Dillman, D. A., Smyth, J. D.
- MarketTools TrueSample; 2009
- ISO 26362 Access panels in market, opinion, and social research-Vocabulary and service requirements; 2009
- Exploring mode effects in a panel survey of new businesses; 2009; Santos, B., DesRoches, D.
- The 2008 Confirmit Annual Market Research Software Survey; 2009; Macer, T., Wilson, S.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- The Decline And Fall Of The Response Rate: The Fightback ; 2009; Green, A., Staplehurst, S., Windle, R.
- Effects of incentives and the Big Five personality dimensions on internet panellists' ratings; 2009; Larson, A. J., Sachau, D. A.
- Using Non-Probability Samples for Confusion Surveys - Mall Intercepts and the Internet; 2009; Ericksen, E. P.
- Factors Contributing to Participation in Web‐based Surveys among Italian University Graduates; 2009; Cimini, C., Girottu, C., Gasperoni, G.
- Integration of different data collection techniques using the propensity score; 2009; Camillo, F., Conti, V., Ghiselli, S.
- The Effect of Email Invitation Customization on Survey Completion Rates in an Internet Panel: A Meta...; 2009; Callegaro, M., Kruse, Y., Thomas, M., Nukulkij, P.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Turning Grid Questions into Sequences in Business Web Surveys; 2009; Haraldsen, G., Bergstrøm, Y.
- The Electronic Questionnaire Experience in Business Surveys: mode effects on quality and on response...; 2009; Biffignandi, S., Siesto, G., Zeli, A.
- Findings from consumer surveys on Internet Shopping: A comparison of pre and post study consumer research...; 2009; Anonymous
- Representativeness of Mobile Internet Surveys - A comparative study of CAMI vs. CATI ; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- The use of online data-collection in financial services market measurement research : the FRS experience...; 2009; Cooke, M., Watkins, N.
- Market Research Online and Offline - Differences in output and processing of Qualitative Online and...; 2009; Knorr, H., Krischke-Ramaswamy, M.
- Volumetric Forecast based on Online Access Panels; 2009; Rodenhausen, T., Drewes, F.
- How representative are sentiments expressed in social media for the marketing target audience? A comparison...; 2009; Jarchow, C., Thomas, J.
- Advertising Effects of Online Video Ads; 2009; Wolf, M., Schönfeldt, J.
- Diffusion of Mobile Services Adoption in Taiwan; 2009; Doong, H.-S., Wang, H.-C.
- AGOF internet facts – increasing the response rate for onsite-surveys; 2009; Foerstel, H.